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About Us

The  Apparelwow  is a response to every pregnant woman’s desire for sleeping comfortone that’s not punctuated by aching backs and numbed hips. It’s one (formerly) pregnant woman’s gift to all pregnant women across the globe.
Doctors advise sleeping on the left side because it’s the optimal position that delivers improved blood circulation and much needed nutrients to the placenta. Unfortunately, it also leads to throbbing muscles and consequently to restless sleep, clouding the joys of pregnancy.
The Apparelwow was created to help pregnant women achieve comfort and relief from aches and pains and disturbed slumber.

Our Purpose:
The Apparelwow exists to help women fully enjoy their pregnancy in the area of a good night’s sleep—something that’s definitely in short supply once Baby is born.
Small and snug, the  Apparelwow  packs a huge punch when it comes to a restful slumber. 

Our Mission:
The Apparelwow will continue to leverage its competitive edge—a truly relaxed sleep for every pregnant woman—by improving on the materials used in crafting our pregnancy pillows.
We use only the softest knit, the gentlest organic cotton, the safest clothing colours and the most eco-friendly processing methods to ensure that Mummy and Baby are supported and protected by a premium-grade maternity pillow. 

Our Values:
The Apparelwow is all about an expectant mother’s comfort, relief and security during pregnancy. To this end, we shall adhere to the following principles in crafting our maternity pillows and in protecting our customers’ interests:
Compact comfort. We only use premium quality materials that are soft but provide the firm support and needed by pregnant women for undisturbed sleep. We’ve also designed the Apparelwow to avoid bulk and save space.
Versatility and durability. Our maternity pillows are not only for bedtime, they’re also suitable for breastfeeding, long drives/air travel, lending maximum comfort and support to Mummy long after Baby is born.
Organic. The cotton that we use for our Apparelwow covers is chemical-free so it is safe for Mummy and Baby. We also guarantee that the dyes we used are naturally free from any toxic substances and contaminants that could harm humans.
Eco-friendly, people-friendly manufacturing. Because we only use certified organic cotton and natural dyes, Apparelwow carbon footprint is minimal. The workers who harvested the cotton were never exposed to harmful pesticides and they received a fair wage for their labour.